(Image Source: memeburn) BY KATIE BRENNAN
For the first time, TV ratings company Nielsen is monitoring people without TVs.
WBBH describes what Nielsen’s calling “Zero TV” households.
“Some people have had it with TV, they have just had it. They’ve had enough of the 100
plus channel universe and don’t like timing their lives around network show schedules,
use DVR, and they’re tired of $100 plus monthly bills.” WPFO reports Nielsen counted 5 million “Zero
TV” residences in the US in 2012, up from 2 million in 2007. “Many of the people in the zero TV group
are younger, single and without children. Experts say they’ll monitor whether they’ll
change their behavior over time.” NPR reports “Subscriptions to online sites
like Hulu, Netflix and Amazon are climbing, eliminating the need for traditional viewing
habits…This is a big concern for broadcasters as their ad revenues fall at alarming rates.”
The National Association of Broadcasters meets in Las Vegas this week and will discuss
how to get those eyeballs and ad dollars back. Some say that could mean access to broadcast
programming on all gadgets, like tablets and mobile devices. The Inquisitr reports Nielsen
will change its methods to adapt to Zero-TV households.
“Instead of specific ratings, the company will track what people are watching and what
platforms they are using. The first batch of data is expected to surface later this